A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.
The feature was initially only available to a small number of advertisers using the En…
Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI
Check out the SEO Tools guide at Search Engine Journal.
Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It’s called Small Business Corner.
"The Small Business Corner is designed to give those of you who are running your own AdWords a…
Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max…
Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.
If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns perfo…
Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.
"O…
Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients.
"In order to provide the best online marketing experience, we want to make sure that you understand ho…
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.
"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnso…
Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.
"These ads appear only on Google Images, and they let you include a thumbnail imag…
Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.
"The broad match modifier is a new AdWords targeting feature that lets you create keywords which have grea…
There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.
"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top…
According to the Wall Street Journal, YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Google’s Newest Big Busine…
Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:
1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.
2. Increase Traffic – Identify ideas th…
Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.
Google says advertisers who have used the for…
Google is making changes to reporting in AdWords. They’ve moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.
"Now you can use AdWords to see the search terms and automatic placements …
