Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up [...]
Check out the SEO Tools guide at Search Engine Journal.
Why Small Advertisers Can’t Use Adwords Anymore!
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning [...]
Check out the SEO Tools guide at Search Engine Journal.
Back in the Olden Days of PPC
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases [...]
Check out the SEO Tools guide at Search Engine Journal.
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.
The feature was initially only available to a small number of advertisers using the En…
Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI
Check out the SEO Tools guide at Search Engine Journal.
Testing External Factors for Quality Score
Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It’s called Small Business Corner.
"The Small Business Corner is designed to give those of you who are running your own AdWords a…
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and [...]
Check out the SEO Tools guide at Search Engine Journal.
What’s New With AdWords?
Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max…
The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over. It was a heads-up notification as much as a [...]
Check out the SEO Tools guide at Search Engine Journal.
Hot Off The Press – Bing Yahoo Rollout Impacting Search
Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work. And it makes me cry [...]
Check out the SEO Tools guide at Search Engine Journal.
Pay Per Click versus SEO – Arch Enemies or Kissing Cousins?
Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.
If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns perfo…
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews. Let’s find out why. Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and [...]
Check out the SEO Tools guide at Search Engine Journal.
“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I created a video for you- I’ll talk about it in a minute. I was driving a few weeks ago, thinking about How many people have approached me about offering search [...]
Check out the SEO Tools guide at Search Engine Journal.
Beware The Local Search Glass Ceiling
Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.
"O…
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself. Consider these two claims that AdWords makes: [...]
Check out the SEO Tools guide at Search Engine Journal.
Is Google AdWords Advertising Itself Honestly?
