Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up [...]
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Why Small Advertisers Can’t Use Adwords Anymore!
I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is [...]
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Search Recipe for Success
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning [...]
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Back in the Olden Days of PPC
How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than repelling them. Just to make it clear, I am in full senses and not in [...]
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How Getting Overly Obsessed with Search Engine Optimization Can Kill Your Online Business
Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar world is springing to life. There was some interesting news bits as well and I was torn [...]
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Weekly Search & Social News: 08/31/2010
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases [...]
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Pay Per Fan: What Big Brands Are Paying For Facebook Fans
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence are going through a consumption crisis. Faced with current, real issues and future, theoretical issues, business owners and consumers are taking two distinct attitudes: no consumption or over consumption. Save [...]
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Online Marketing – How Times Have Changed
A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.
The feature was initially only available to a small number of advertisers using the En…
There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product – search. This is all in addition t…
Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.
"For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh]…
How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it [...]
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Time for another look at TrustRank concepts
These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and alt attributes. 1. Title Tag The Title tag is used to define the title of a web page, with the Title tag placed between the <head> and </head> tags in the [...]
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6 Ultimate On-Page Search Engine Optimization Tips
Choosing a reliable and SEO-friendly web hosting service is one of the very first and most important steps in your website development and marketing process. No matter how “cliche” it may sound, your website hosting is literally the foundation of its success. This article provides the definitive tutorial on how to make the right choice [...]
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HOW TO : Choose SEO Web Hosting – Definitive Guide
Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results – a product of the Search Alliance between Yahoo and Microsoft. Now, the companies have announced that the transition of organic results in the U.S. and Canada i…
Just last week Yahoo announced that it had started transitioning it’s back-end technology in the U.S. and Canada (English) for Yahoo! Search over to the Microsoft platform and today statements were released on both Yahoo’s Search blog and Bing’s site that all free, organic search results are now powered by Bing. Senior VP, Shashi Seth [...]
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Yahoo’s Results Now Officially Come From Bing
