AOL said today it has signed a five-year search advertising deal with Google renewing its partnership with the search company that dates back to 2002.
Under the terms of the deal Google will provide search services to AOL’s content network and…
Google announced a new feature for businesses in Google Maps in the U.S. today. The feature lets businesses include sponsored map icons that appear on the maps themselves. The feature actually began in a pilot program earlier this year in Australia.
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It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the …
Google has an interesting post up today on its official blog, outlining its efforts in growing display advertising. Within this outline are five what Google calls "key principles guiding our future product innovations in this area."
In shor…
Yahoo announced today that it has expanded its partnership with Dex One to allow listings on Yahoo Local. "This broadens the reach of Dex One’s local advertiser network, providing their clients with greater exposure in local communities and more c…
It looks like MySpace’s dealings with Google aren’t over – or conclusively continued – just yet. Even though a search and advertising deal is set to expire today, a report’s indicated that the companies’ existing contract has been extended a shor…
It looks like MySpace’s dealings with Google aren’t over – or conclusively continued – just yet. Even though a search and advertising deal is set to expire today, a report’s indicated that the companies’ existing contract has been extended a shor…
Today is not getting off to a good start for Yahoo. NHN – which owns both the South Korean equivalent of Google and the country’s largest gaming portal – has decided to stop using the American company’s advertising tech, and its chief didn’t exac…
Today is not getting off to a good start for Yahoo. NHN – which owns both the South Korean equivalent of Google and the country’s largest gaming portal – has decided to stop using the American company’s advertising tech, and its chief didn’t exac…
Many businesses have probably been wondering just how much Twitter’s Promoted Tweets could help them if they were given the chance to participate. Promoted Tweets is still in beta, and is still limited to a set of partners. One of those partners, Zecco…
YouTube has announced new video and channel exclusions for advertisers, so they can pick specific videos and channel URLs that they don’t want their ads to appear with.
"Here’s an example: let’s say you run a vegan bakery," explains Baljeet…
TweetUp, a search engine/ad network that has been based on Twitter, is now changing its name to PostUp, and is adding support for both Facebook and LinkedIn. The search engine will expand to include both bios and updates posted to Facebook and LinkedIn…
27 Aug, 2010 in
Advertising, Adwords, Pay per click advertising, Search, Web News, google, search engine advertising by
WebProNews
A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.
The feature was initially only available to a small number of advertisers using the En…
A public relations firm hired by video game developers will settle Federal Trade Commission charges it engaged in deceptive advertising by having its employees post favorable reviews on iTunes on behalf of the developers and not revealing the reviews c…
Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a new forecast from Borrell Associates.
By next year, local online advertising should grow by almost 18%, from $13.7 billion, in…