About 7 months ago Google had a lawsuit brought against them by a Florida woman named Eva Hibnick over Google Buzz. Hibnick claimed that Google broke electronic communications laws related to the privacy of its users. Today it was announced that the company decided to pay a huge settlement to the tune of $8.5 million. [...]
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Yahoo users will now find it much easier to sign up for a Google account then before with the implementation of OpenID. With OpenID users can log in to multiple websites using just one existing account. It is an open, decentralized standard in which users can be authenticated to gain access to things like their [...]
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Yahoo Users Can Now Sign Up for Google Accounts With the Ease of OpenID
Adding another Apple-fighting feature to it’s roster, Google will be launching its web-to-TV service this fall in the U.S. and worldwide next year. CEO Eric Schmidt announced at the IFA consumer electronics trade fair in Berlin, that the service will allow users the ability of full Internet browsing on their television sets and that Google [...]
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It’s time for another edition of ‘7 Days of Search and Social‘ . Man o man. Can you smell that? The smell of search geekdom of the fall on the rise? Well I sure can. The kiddies are back in school. Search geeks are gathering (conferences, seminars and meet-ups) and we have a new drama [...]
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According to sources very close to the project (as reported by Wired), Google’s Andy Rubin has been in talks with various music labels about a music service that the search giant has been trying to launch. Now, according to these sources, we may get said service by Christmas. Google continues to build weapons for it’s [...]
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Google’s Music Service to be Launched by Christmas? It Sure Seems Like It
Today’s Google doodle is making more than a few people pretty upset with the search engine. There are multiple support forum threads and reader comments all over the web about the interactive moving balls logo. If you load the Google homepage the first thing you will see is tons of dots in Google’s colors (blue, [...]
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Our industry is chock full of advise about how the best approach is to go for phrases that aren’t necessarily the most competitive – to go for the lower hanging fruit. Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you’ll optimize for, if you go [...]
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I didn’t plan on writing this post for my column this month, but something happened that I had to write about. If you’ve read previous posts of mine, then you know I’m a big believer in the power of the long tail of SEO, which is an incredibly important concept in Search Marketing. You can [...]
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Capturing the Long Tail of SEO By Filling a Void [Case Study]
Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the correct keywords to properly optimize each website for its target audience – even better. The key thing to remember with any website is that it should be regularly updated with [...]
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After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to [...]
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People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us. So while not every change is bad, and most (if not all) will have their naysayers, some changes [...]
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Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes. It is confusing at times though and some of its really cool features are [...]
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If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room. People and big companies have [...]
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Why Brand and Reputation Management SEO are the Way Forwards
Yesterday I posted about a video being shown on a jumbotron in Times Square that showed Google CEO Eric Schmidt as a privacy peeping Tom; gathering information from unsuspecting children as he offered them “free” ice cream in his Google ice cream truck. Well Business Insider made an interesting discover today that calls out Consumer [...]
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Consumer Watchdog Uses Google Analytics to Track User Behavior…Wait, What?
Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options [...]
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